1915
First advertisement before they became Maybelline under the brand Mabel laboratory's created by Thomas L. Williams, who was inspired by his sister, Mabel - mail order lash & brow (lash-brow-ine). selling at 50 cents a product.
1920
Maybel laboratories Chicago and Vaseline joined to together to create Maybelline
Maybelline launch an eyelash & eyebrow darkener and then soon after a liquid form selling at 75 cents.
20s Advert's- Hollywood actresses start to advertise Maybelline
1930 - The first Maybelline eyebrow pencils and eye shadows where launched.
1940- Maybelline released a misty eye shadow which offered a new way to high light the eyes.
1950- Maybelline launch the first automatic mascara. They also become one of the first cosmetic brands to advertise on TV.
1960- Maybelline started to internationally trade.
1970- In 1971 Maybelline launched the Great lash mascara: which still sells today in its famous pink and green tube. selling at the fast rate of 1 every 1.2 seconds since 2000.
1980- Maybelline branched out in the late 70 and 80s and stared to sell makeup for the face lips and nails.
1990- Maybelline's famous motto was created:
“Maybe she’s born with it. Maybe it’s Maybelline”
2000- Maybelline release dream matte mousse.
2010- Maybelline launch the falsies mascara and quickly became the worlds number 1 mascara.
2015- Maybelline partner with designers to create looks on the catwalk world wide.
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